Monday, October 3, 2016

Trump is a Scam Artist and He's Running His Biggest One Yet on America

Donald Trump is running a scam at the moment,and most of America (egotistically) is taking him seriously.  He's not serious.  Why?  Because he knows he can't do the job and he really doesn't want it. 

I suspect that he has vacillated about trying to take this little spotlight-grabbing experiment of his seriously, but in the end, as he said on Oprah in 1988, he just doesn't believe he has the 'inclination' for the job.  He is not stupid and he recognizes some of his issues and I believe he knows, deep down, that it isn't a job he could stay focused on and succeed at.

The Donald is determined, unreasonably confident (resilient to failure), fame and money hungry, and easily distracted.  He's not as smart as some people would like to believe of him, and CERTAINLY not as smart as his ego assures him that he is (see the Dunning Kruger Effect), but neither is he quite as stupid as others surmise.  It is actually quite tough to fail in the real estate business if you have a lot of determination and you start out with a lot of daddy's money, especially if you aren't an idiot.

Asserting that Donald is an idiot is entirely unhelpful both because it simply makes his supporters (see, again, the Dunning Kruger Effect) double down in their belief that anyone as 'successful' as he is at achieving The American Dream (he did not, his daddy did) MUST be very smart and also because it distracts from efforts to counter his narrative by reasonable Americans.  But regardless of his actual IQ, he is demonstrably a narcissistic psychopath (NOT a sociopath -- he is does not have trouble understanding and operating in society, he understands other humans extremely well and spends a great deal of his time manipulating them within the constraints of society).  It is this factor that drives everything he does.

Donald cannot be other than he is.  He cannot say no to an opportunity to be in the spotlight AND to manipulate a vast swath of fellow humans.  He is genuine in his desire to see political change in his country and has been very consistent in his thoughts and opinions on what is needed to improve America, the aims of the Republican party being a big target of his 'hope for change'.  At the end of the day, however, while he is a master at pulling the puppet strings of the less than competent conceptual thinkers on the far right, he is not particularly interested in the real job of being a President of the United States.  It's just not the kind of job that he'd enjoy.  It's too taxing and boring.

Donald LOVES doing new stuff all the time and being in the spotlight, but he's not good at running for President -- it requires sticking to a single script and takes more concentration than he's capable of.  It requires learning things deeply and broadly -- not his forte.  He's getting very tired of that part of the task of campaigning.  He loves the limelight and sharing his 'passing thoughts' with anyone and everyone, he doesn't like routine and control (he has never worked for a boss, ever).

Which is not to say that, as has been the case with every totalitarian dictator in human history, if Donald had the chance to rise to power WITHOUT going through America's process of getting voted in AND could be assured of unlimited power without the annoying intervention of Senators and legislators once he became President, he would say no to the role.  Narcissistic psychopaths want that kind of fame and control instinctively, just like Vladimir Putin.  They are the single personality type that the rest of us need to legislate control of to protect ourselves. 

So stop worrying so much, those of you of the 'reasonable right', as well of the center and left.  Deep down Donny doesn't want the job and, as we get closer to the election he will reveal that he never wanted to have to get this far.  His irrepressible immature personality quirks will ultimately turn off the last of the deciding majority of 'swing voters' before the vote in November.  Determination does not equal stamina when it comes to doing something he finds really boring.

The Donald really did want to make a point about politics in America and he has.  On the back of his efforts the Republican Party WILL have to reinvent itself, or it will shrink and eventually vanish.  Young Americans are the opposite of The Donald's supporters for the most part and they will demand a very different political stance for America's politicians in the coming decades.  Bernie Sanders is the wave of the future for America and America's youth will have it no other way down the road.

Sunday, September 25, 2016

T Bone Burnett Speaks to Real Talent vs. the Endless Pursuit of Self-Faming Online

I'm not so sure it's the 'technocrats' alone saying: "the technocrats are saying, “Look, we’re just going to go ahead and do this, and we’ll sort it all out later.” As they did with the atom bomb." It's actually the technocrats chasing the young programmers around trying to make a buck off them after the fact and saying "we'll sort it out later".

The real risk is that we've blindly handed over control of our lives to people who are developing undeniably addictive stuff targeting themselves and those coming up behind them. We now have two generations of youth who have been enslaved to highly addictive and entirely anti-social immersive technology during a time of their lives when all of their brain wiring, all of their behvioural neural pathways, are being permanently laid down (we have recently learned that to reduce the energy expense required to 'run them', during development brains 'prune out' the cells our environment demonstrates we don't need, starting at the base at birth and working up the back of our brains during youth, across the top and finishing with the frontal lobes only at about 25 year of age).

No one asked or thought about what it might do to have children from an early age addicted to gaming and texting. The technocrats didn't care, as they haven't cared with fossil fuels, as long as they were hoarding even more money at the expense of the 99% and the future health of their species. In the coming decade we are going to learn what it does to entire generations of humans to be raised not in the social embrace of the tribe, but all alone locked into the small, isolated 'boxes' we call the "New Normal" -- homes with high-fenced backyards, always on free internet porn and gaming and never being out of the 'protective control' of their hyper-parenting, post-30 year old egotistically-addicted 'ME Generation' parents driving them around in 'family vans' and schoolbuses versus being faced with the normal risks of life and it's educational disappointments.

Be very afraid. This is the largest 'collective experiment' we humans have ever inadvertently perpetrated on our children (click to read the article) and it is permanently laid down in their behavioural pathways.

Monday, August 29, 2016

An Alternative to Capitalism or Socialism: Distributionism

Quite the humanist proposal from John Halstead on his blog (click to read). Well worth a few moments to absorb.

What we humans tend to ignore, or forget, or fail to go through the mental exercise to understand is that we are not all the same.  Our extraordinarily complex brains are an 'accident' of evolution and have allowed our species to proliferate on the planet to the point that we are killing the environmental circumstances all species on the planet require to survive.

 If we refuse to acknowledge that there are those among us who, left without restrictions on their drives and determination, WILL NOT be altruistic or sensitive to the needs of the rest of us, then we'll simply see the current situation we have allowed to flourish end human (and most other species') existence on the planet.  This is not a 'prediction', it is merely the natural outcome of what happens when errors occur in overly complex brains and individuals with those errors (extremes) related to behvioural functioning are allowed to do what comes most naturally to them.  We humans NEED regulation to protect us from the few who will always manipulate and take advantage of any loopholes the rest of us leave open for them.

Known knowns:
  1. We are a social-tribal species and evolution never 'intended' for us to live together in such large concentrations (we evolved separately from chimps for ~7,000,000 years, but have only lived in permanent settlements for ~7,000 years, that is .1% of our evolution), 
  2. Narcissistic psycho/sociopaths are natural 'errors' in our accidentally complex human brains -- and they are not good for other humans, 
  3. We are naturally ego/greed based when left to our own devices, so we need the rules/enforcement of a social order, be it religious from the past, or governmental in today's hyper-urban, science-based existence, and these rules are needed to control the personality types who are incapable of empathy and naturally, deeply desire the power that comes with money-hoarding and political success, 
  4. The global stock markets are not 'business-related', they are gambling pools for the richest 1% of humans, all of whom are money-hoarders whose narcissistic psycho/sociopathic tendencies are patently obvious, 
  5. The narcissistic psycho/sociopaths among us (and ALL of us are somewhere on that bell curved spectrum, albeit near the harmless center) will, if they don't use their boundless determination to hoard money, get into politics and will work to help out the money-hoarders who support their rise to power by enacting laws. 
  6. Political correctness and 'The New Normal" (ego-based hyper-parenting and the proliferation of addictive, antisocial electronic devices and freely accessed 24/7 pornography - also addictive) have led us to the point that we have inadvertently created an entire generation of 'permanently wired for hypersensitivity' ('entitled' and deeply addicted) humans whose psychological tendencies cannot be identified and ameliorated with proactive psycho-therapeutic intervention, so the problem is only likely to be exacerbated in the near future.
Hence humans in a global social community REQUIRE laws, rules and enforced regulations to contain and control the narcissistic psycho/sociopaths who, just due to their brain wired low/no-empathy drives and determination, WILL take over everything and everyone else. Whether you let them rise to the top in either socialism/communism (HUGE government) or capitalism/money-hoarding (democratic voting systems without restriction on monetary support, see 'Citizens United'). We either retake control from the 1% through legislation, or we continue to suffer under their unrelenting drive to take ever more control, and they will because they cannot do otherwise due to their wiring.

Thursday, August 18, 2016

Sam Harris Isn't ENTIRELY an Atheist, He Wears His Tribalism on His Sleeve

Another 'open letter' to Sam Harris via a comment on YouTube to one of his podcasts:
"Yes, Sam, the Islamic religion needs a radical reform to bring it into the 21st century. We need to acknowledge, however, that it is unchanged from ancient times in large part because, unlike Catholicism (the reform of which has a trickle-over effect upon all Christian religions), Islam does not have any 'head office' or chief leader who can begin to have an effect upon the entire religion -- so this reform may never happen effectively.

What I continue to take you to task over is your own 'enslavement' to your own conviction that ALL the jihadists are NOT, in one way or the other, 'damaged goods'. That Fin woman (if she both exists and actually wrote that article), is clearly a nut-job who would have found the Hare Krishna cult, or another cult or religion to become enslaved to if she hadn't come across Islam.

Continuing to insist that jihadists are 'nearly average' folks who merely get sucked in by the titillating seduction of the Koran actually works against your efforts to try to convince the rest of the Muslim world to reform their religion. Why? Because if you do not start the conversation with the caveat that, while the majority of Muslims are reasonable human beings who see that the ancient and egotistical notion of 'the ancient text must be adhered to literally' is no longer reasonable in circumstances that are thousands of years of modernity distant from the origins of the book, there are nut-jobs (of many different types) out there who will 'hijack' the ancient text in order to use it as cover for fulfilling their problematic brain-wiring's demands to both kill innocents and/or to blindly follow those who want to slaughter their fellow human beings for any reason they can cook up.

THIS is the most compelling argument to get average Muslims on board. We are never going to convince the majority of our human population (until the next few generations of 'entitled digital natives' grow up and take over our governance) to simply walk away from their brain's hardwired demands to embrace some religion (youth today are embracing conspiracy theories instead of formal religions to satisfy their brains' demands). Science is now coming to prove that this is indeed a hardwired demand/interest that only high IQ and education tend to ameliorate. Only by pointing out to reasonable people who happen to be Muslims that this is a clear and present danger will we be able to get them to come together en masse to begin to lobby to fix the problem through reasonable Imams in the majority of mosques.

Sam, the actual quantity of so-called zealot-converts in "the caliphate' from each nationality of the world tells the story. Even those who were raised as Muslims in Iraq or Syria and are actually ZEALOTS, not simply foot soldiers either paid or terrorized into participating, tells the story. There are very few. These individuals, who muster up sufficient zeal to convert to a murderous creed, or who have the desperate need to belong to what you point out is a VERY attractive 'tribe' wherein all the answers to most of life's irksome questions are answered very simply by "it's all in the book", and who go to the extraordinary effort required to travel to the caliphate, are nut-jobs, not average folk. Those individuals who Western nations are now starting to 'keep an eye on' because they are 'at risk for radicalization' are nut-jobs: sociopaths, psychopaths and lost souls who are ripe for victimization and would likely find themselves in abusive relationships at home if they hadn't been 'recruited'.

I admire and appreciate your work and your big brain, but we all fall prey to tribalism, and I posit that the roots of your own prejudice with regard to the issue of the most out-dated and xenophobic aspects of Islam come from your own tribalism. Continuing to assert that the danger of Islam is that it can radicalize even the most average of people means that an oppressed group of people who had their nationhood stolen and forever denied to them, are not fighting oppression and domination from a large group of power-loving 'nationalists' (which all humans are hardwired to fall prey to), but are rather victims of a radical religious dogma that demands they fight and kill those who are not of their religion. It is time to re-frame that fight, which is nearly impossible as long as the nation at the center of the battle is the only one in the world that was formed upon very loose 'membership' in a religion with it legitimacy based upon some passages in an ancient religious book. That reality of yours, Sam, continues to juxtapose your supposed 'new atheism'."

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About Me: “Motivational Speakers” make you feel good for a few hours, then you go back to your normal life/work. My seminars and podcasts leave people fundamentally changed by understanding why our brains have evolved to make us do what we do — by understanding, we can effect real, transformative change in our behaviour and our lives.

The evolution of human behaviour has been a fascination of mine since long before I began working in marketing. My unflagging passion helped me become a global thought leader on Disruption and Experience Marketing in an era of unprecedented and overwhelming change. It’s not really all THAT complicated — we just need to get back to our roots and “marketing’s” infancy…

I can help you and your team change where you’re going and, most importantly, how you get there. Contact me for a no-fee Lunch & Learn and take the high ground with a real understanding of human motivation:

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Tuesday, August 2, 2016

The Change America Needs in 2016

Human egos being what they are, neither these two nor their followers might go along with it, but this 'dream ticket' would win the election this year and would transform US politics with a viable third party -- and the world would be changed by it...


Were your thoughts provoked? Support authoritative, insightful thinking and writing by clicking here and sending me a loonie.  Thanks!


About Me: “Motivational Speakers” make you feel good for a few hours, then you go back to your normal life/work. My seminars and podcasts leave people fundamentally changed by understanding why our brains have evolved to make us do what we do — by understanding, we can effect real, transformative change in our behaviour and our lives.

The evolution of human behaviour has been a fascination of mine since long before I began working in marketing. My unflagging passion helped me become a global thought leader on Disruption and Experience Marketing in an era of unprecedented and overwhelming change. It’s not really all THAT complicated — we just need to get back to our roots and “marketing’s” infancy…

I can help you and your team change where you’re going and, most importantly, how you get there. Contact me for a no-fee Lunch & Learn and take the high ground with a real understanding of human motivation:


For more from Kevin Lenard: 


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Friday, February 5, 2016

A Global Depression Is Sadly Inevitable in 2016-17

The global economy will experience another, MUCH larger depression late in 2016 or early in 2017 because of the efforts made after 2008 to stimulate a grossly over-inflated situation.  This is not a prediction, it's just simple math.

The world's rich (both the 0.1% with the REAL money and the 0.9% who have made enough to have a decent amount of stock market investment), to ensure their stock market gambling pool grows at 10% per year AND to continue hoarding ever more cash (because that's what the ones who don't sit around partying with daddy's money do to keep busy everyday) have forced the rest of us to borrow from them at an INSANE rate over the past 20 years (and what happens in the US is mirrored in Canada's economic trends, more or less).

[NOTE: the vast majority of the wealth of the human species is held -- not 'trickling down' -- by 0.1%  of our members.  Explain to me how that makes any sense?  The Koch brothers, the Rothschilds and their ilk who own all of global banking (credit) spend all of their efforts doing nothing but using their unimaginable power of wealth to manipulate the global markets to increase their hoard.  Why?  They do not need one more dime of wealth.  Not at all.  Not ever.  Yet they just keep hoarding more and more of the our species' money every year because it is what they do for work.]

To increase our need to be indebted to the world's banks (all owned by the very rich), since World War II they've pushed for legal changes in the US to encourage:

1940 - 1980 -- Home mortgages (ownership)

When that rate peaked in the mid-80's, they shifted to...

1980+ -- Charge-Cards with revolving credit and insane upper limits (eventually including, first college kids, now teens)

Which, once the default rates got too high in the mid 90's led to ZERO down payment....

The 2016 American Revolution -- Socialism Comes to the US

Bernie Sanders Talking With Cornel West , Killer Mike and Nina Turner About The Legacy of Dr. King

Take a look at this interview!  Bernie Sanders is winning over the black vote in the US South.  Not good for Hillary, certainly, but this says a lot about where things are going politically in the US today.  The people who are hard-wired for change-averse-Conservativism and fear of "not our tribe" are clinging to their guns and The Donald, but the swing voters and most of the smart people (yes, even dyed-in-the-wool Republicans) are starting to "FEEL THE BERN" in droves!

This really is no surprise.  When you look at just how far the 1% have pushed their luck, even to the point of buying off the US Supreme Court to get them to pass a law to allow them to buy federal elections outright ("Citizens United"), you can see that the populace would eventually rebel.  

Tuesday, February 2, 2016

Make America Great Again. Bernie Sanders actually would.

 1.5 hours well invested (click for the link to his Georgtown U. speech).  Revolution -- The Change America Needs.

Wow.  Hillary would actually waste another 4 years piddling around, time that the US just doesn't have.  Bernie might be incapacitated by a stroke by half-term, but man, he'd initiate the change America needs -- the change that Obama wanted to make, but couldn't because his skin was the wrong colour (and he let his ego take control on Day One).

Here's a shorter CNN interview by Wolf Blitzer (17 mins.) from September of 2015 that summarizes all of Bernie's points quite well:


About Me:  Marketing Disruption isn’t exactly new, but we haven’t seen disruption of today’s magnitude since ‘marketing’ became a powerful consumer force in 1930 with the first sponsorship of soap operas by Colgate Palmolive on radio.

In 2006 I began doing speaking engagements to Fortune 1000 and SMB marketing teams laying out the facts of human nature that prove why any medium called ‘social’ will never be an effective ‘push’ marketing platform. In 2009 I began blogging extensively about where marketing budgets will shift after the “Social Marketing” bubble finally bursts (“How Ineffective New Media Hijacked Your Marketing Budget”). It’s not rocket science – it’s just human nature -- and human beings are all about engaging, memorable experiences, NOT being forced to endure push advertising in order to 'pay for' the pleasurable experience of watching an engaging TV show or movie.

Now, some nine years later it looks like my conviction about the need to shift from 'push' to 'pull' is about to bear fruit as we see the shift from 'product marketing' to 'experience marketing' gather serious momentum (the latest addition to the "C-Suite" is the "CXO" -- Chief Experience Officer!).  Perhaps my 2006 predictions about the imminent arrival of marketing's 'holy grail' are also about to bear fruit, too...

I’m a global thought leader on today’s Marketing Disruption and Experience Marketing.  I'm also a scholar on the Evolution of Human Behaviour and my keynotes on the subject help my audiences change the direction their lives and careers are heading in.   

I can help you and your team join the few truly adaptable and visionary marketers who are beginning to see the light beyond the current distraction of new, but low/no ROI media. Contact me for a no-fee Lunch & Learn for your organization and let's head down the road to the real future of marketing:; or text/call me at: 1 (647) 500-5705.

Wednesday, December 16, 2015

Trump Has Helped Guarantee a Democratic Win in 2016 Simply by Running

Copyright: Kevin J. Lenard 2015
Click to enlarge.  Not to be used without accreditation: Kevin J. Lenard © 2015

Why is it that Hillary Clinton looks so damn smug every time 'The Donald' is mentioned around her lately?  Because she's crunched the numbers (and she knows even Bernie Sanders is currently running second to her).  If a vote was run today without party affiliation playing a role, Trump would have only 11% of America's vote, Sanders 16% and Clinton about 22%. 

Given the shift in American voting behaviour in the past two elections, with Millennials taking on slightly more responsibility for getting out to vote than their preceding youth cohorts did, and because Millennials overall tend to be more liberal than earlier generations did (even young white Texans grew up idolizing, and dressing like, black rap artists), there has been a shift to the left/liberal in America's voting tendency.   This shift got another boost when the average American finally realized that George W. led America into war solely in order to make his Republican 1% supporters richer by forcing poor Americans to provide the young soldiers and taxpayers to buy arms from their corporations.  The 'fight for American freedom' by killing non-Christian/Jewish brown or yellow people no longer has the acquiescent glow it once did.

On top of these facts, the Democrats under Obama have delivered some very positive changes for America (the economy is in better shape now and unemployment is significantly lower, plus "The Affordable Health Act" really has made heath care more universally affordable).  And this happened while Americans witnessed the Republicans doing exactly what they promised to do when 'that black man' was first elected -- fueled by the underlying racism that has made so many white conservatives apoplectic that they have had a black President, the Republicans have done their best to make Obama a 'lame duck' by blocking everything he tried to do, thus making Congress largely dysfunctional.

So the Democrats were ALREADY virtually guaranteed a win in 2016 as long as they manage to field a palatable candidate, and Hillary looks like one (after Obama the door is wide open for the first female President).  What Trump has managed to do with his blustery campaign is solidify the win for the Dems.

How?  Very simply, on the bell curve of American voting preferences (and the actual percentages are immaterial to my argument, and they're likely universal to the human race), about 16% of Americans are hard core, intractable conservatives and about the same are dyed-in-the-wool liberal voters who will never, ever vote for "those other people." These extreme minorities cannot see any merit in anything the other extremists value most.  Gallup shows about 30% of Americans self-identifying as Republicans and about the same as Democrats, with another 15% of "independent swing voters" who 'lean' towards either party, but I'm talking about the hard core half of each 30% voting block.

Click to enlarge.

[Ironically the Republicans have consistently made the mistake (I believe that the advent of the Internet and the noise from the extreme right minority 'Tea Party' has led them to believe they MUST pander to their most extreme niche) of speaking loudest to the very group who are incapable of ever voting for any party BUT the GOP, so they are shooting themselves in the foot.   What are those voters going to do if they don't like 'the party line?"  Not vote?  It is the centrists, the independents who lean neither way, who always decide the vote in the US, and they have no interest in either party's extreme views.  Note that NO billionaire is stupid enough to NOT be able to crunch the numbers -- so I marvel at Trump's latest efforts to pump up his megalomaniac ego through this latest theatrical performance to gain media exposure despite knowing he has no chance to win the Presidency -- or is this actually a very strategic effort by a very smart Conservative outsider to revitalize the Republican Party -- an organization that has lost it way by pandering to the very minority that Trump makes a great show of sucking up to, in order to set up for a realistic run in 2020?]

What Trump has done is to SHOUT that he is a member of this far-right wing minority.  He spends all his time regurgitating exactly what these folks, who are genetically hardwired for prejudice (i.e. "anyone who does not look like a member of our tribe is to be feared and pushed away") and nationalism (i.e. "our people are the only 'chosen' people"), want to hear.  He has done it so well that, even though some of his vitriol is abhorrent to right wingers who still believe in ALL of the Constitution, he has managed to win over the entire 16% and quite a few of the less extreme conservative voters.

Speaking of uncontrollable fears that are hardwired and therefore intractable/un-swayable, look at the difference between how 'hardwired-for-liberal' people answer these questions versus the 'hardwired for conservative' people do (quite scary, really) in this recent Wall Street Journal/NBC poll:

Click to enlarge.

But again, the numbers aren't important because what "The Donald" has done is advertise to the most neutral 'swing voters' just how distasteful and really anti-American (that Constitution thing again) the far right really are.  If he wins the GOP nomination, given the current political 'temperature' in America, the Democrats will win by a landslide even with a woman running for the top spot.  Trump is simply too extreme (in this current incarnation of his).  If he loses but goes independent, he will have effectively split the Republican vote in two, and even if he entirely disappears from the contest (only to re-emerge in 2019 to run again at age 73), the damage to the Republican's message (IF they are ever smart enough to go back to focusing on the moderate swing voters who will determine the winner), is now far too debilitating for them to ever recover from -- especially after they ran down their country's elected President by doing their utmost to make him into a 'lame duck' mercilessly for eight years and have been foolishly pandering to the Tea Party.

It will likely literally take a 'reformation' for the Republicans to woo back the centrist swing voters, unless the Democrats sadly screw things up severely in the next four to eight years.

Wednesday, December 9, 2015

We're On the Brink of a Global Epiphany: Terrorists Aren't Religious, Not Ever.

Terrorists actually are never even politically motivated.  Not ever.

My readers already know that my interests are split between solving the human race's problems and solving 'marketing disruption.'  As the former takes precedence, by just a smidgen, over the latter, indulge me in re-making a point that is rather pertinent to the entire world at the moment on the subject of terrorists' motivations.  These two words actually form a non sequitur.

My first blog post seven years ago stirred up a great deal of commentary.  It was an op-ed letter to the Toronto Star in November of 2008 in response to the sensationalist and entirely misguided media coverage of the deranged murder of an elderly Ontario couple at a beach resort in Mexico in 2006 near where I lived for six years.  Titled "Our Developed World Glasses Tend to be Rose Coloured" (link), I pointed out that, outside of the so-called 'Developed World,' both the police and judicial systems are largely criminal (run almost entirely upon corruption). 

This means that in the majority of tourist destinations in the world (and ALL of the 'off the beaten path' destinations) you are always just a hair's breadth from finding yourself in a life-altering, mind boggling situation (think of the 1978 movie "Midnight Express").  Of course problems of that magnitude require some MAJOR errors in judgement, but they happen all the time in Mexico, often times due to no fault of the tourist, and are virtually never investigated, much less ever solved judicially. 

I bring that post of mine up because it 'frames' the most fundamental problem that the majority of humans living in their developed world countries have in wrapping their heads around just how monumentally different the daily living situation of people outside of our cozy bubble is.  "Westerners" see Syrian refugees with cell phones and assume "They're just like us in every way because they have a cell phone and the clothing they have on isn't in tatters!"  The "new normal' our brain's use to filter things through tells us that they should go back home and apply for a job, like being a bank teller.  Here's the bank our cozy brain wants them to apply to:

When our brains, stuck in our cozy 'new normal,' follow the media's constant, insane search for 'motivation' ("Police are still trying to identify a motive for the mass shooting/bombing/attempted beheading..."), we start to assign motives to insanity because WE ASSUME THE NUT-JOBS ARE AS SANE AS WE ARE! 
"Well why would you or I try to remove some stranger's head with a knife?  That person must have had a good reason.  Sure, their actions were a bit extreme....but the only thing that makes me feel angry enough to hurt someone is when my intuitive understanding of the world based on my religion is this individual must have become 'radicalized' by a religion!"
Problem solved!  All of the craziness that unfiltered access to the Internet is now empowering and stoking must be the direct result of an organized religion, just like all the crazy cult behaviour we are familiar with from the past 50 years going back to Jonestown Massacre was the result of a pseudo-religious nut-job preacher gathering a bunch of willing 'lost sheep' and giving their lives meaning through indoctrination in his lunatic creation of a new 'religious' dogma. 

Ah....  But we no longer need a leader to do this  We have the Internet, and on the Internet you can access 1,000 blog posts and podcasts and videos from 1,000 nut-jobs 24/7 virtually for free -- without leaving your parents' basement.  And the videos don't just feature a preacher TELLING you graphic stories of beheadings and jihad, THEY ACTUALLY SHOW THE BEHEADINGS IN SLOW MOTION! 

My dear reader, in countries where people are busy trying to prevent their kids from incoming bombs raining down upon them any second, where food has gone missing because all the stores and banks and schools are bombed out and where, outside of the totalitarian regime putting your neighbour to death on a whim, there never was any real policing or judicial fairness ever, it isn't too hard to get the most reasonable and peace-loving able-bodied men to pick up weapons and follow the closest dude with a commanding presence into battle.  What else are they going to do?!?  I'll tell you what else: they try to get the fuck out of there to try to find a better life elsewhere.  To do so they wear their best clothes and carry their cell phones to stay in touch with their families, just like you would, Mr. New Normal. 

Those able-bodied, average (or smarter!) IQ refugees are NOT the ones we need to worry about.  It's the nut-jobs at home, many of whom are shipping off to the new caliphate right now, who we have to be worried about.  And here's some news: they aren't religious nut-jobs -- they're just nut-jobs.  They are not carrying out the political vision of Osama bin Laden to force developed, non-Muslim majority countries out of Arab countries (he really wasn't trying to do that, bin Laden was just a mass-murdering nut-job like Adolf Hitler was).  They are not carrying out the mandate for Islamic jihad that some Imams wherever are nattering on about in order to give them some power at home. 

If you wake up one morning and suddenly (it never happens suddenly) get the impulse to take the lives of as many fellow humans as you can, you are not a religious radical -- you're just a nut-job.  Humans have become the 6th mass extinction force on planet Earth because we are a social species who live together by, as a majority, imposing rules of conduct upon our craziest nut-jobs members so that the rest of us can live safely and propagate endlessly.  If they don't behave, we imprison, expel or kill them.  This social survival strategy works pretty well until some major nut-job like Adolf Hitler or Vladimir Putin manages to manipulate our most foolish voters' instinctive 'nationalism' ("Ours are the chosen, special people!") into allowing them into absolute power positions.  When the latter happens, to survive and support their families unmolested even the most peaceful, rational citizen tends to go with the flow, sadly. 

So please stop with the 'looking for a motivation' compulsion and stop accepting the false (but cozy) notion that these nut-jobs have become 'RADICALIZED.'  They are not extremists of one religious or political belief or another.  They are not 'soldiers just following the mandates of their national army.'  They are not 'terrorists' (a label that bestows the legitimacy of some vague political manifesto upon them).  They are human beings just like that kid next door with sadly screwed up brain wiring that they were either born with or were traumatized into through a knock on the head or emotional/psychological torture/abuse. 

Once a pathetic nut-job begins to feel special, included, needed, empowered, etc. by some asinine cause or another (can be political in the case of Quebec's FLQ, or Italy's Red Brigade, or Germany's Baader-Meinhof Gang, etc., or religious/cult-inspired, or cultural/nationalistic in the case of Rwanda's Hutus & Tutsis, or Zimbabwe's blacks vs. whites, or  a mix of several in the case of Ireland's IRA) their brains begin the inexorable march toward the dark edge of insanity and murder (any human who gets a thrill out of extinguishing the life of fellow humans is, by definition of our social, self-propagating species, insane). Yes, you can use the word 'extreme' and 'radical' to describe what their brains are directing them towards, but the net effect has little to do with our naturally imagined 'causation.'  They will go down this path the moment they get access to an excuse and they will drag another few fellow sociopathic 'fence sitters' along with them.

We are now seeing tens of thousands of these nut-jobs adopting the Muslim religion in order to fulfill the dark impulses of their faulty human hard wiring and migrate to 'the caliphate' that now encompasses the north eastern part of Syria and the north western portion of Iraq.  While their numbers have swelled from a few thousand to as much as 30,000 today, there are still only a few of any of the 'supplier countries'' nut-jobs who have taken the opportunity (and made considerable effort) to live out their darkest fantasies.  In any population of the world we have a LARGE percentage of nut-jobs.  It's nothing new, it's just the bell curve of human sanity.  It only takes one nut-job to perpetrate a mass killing -- the US has has 353 so far this year, few of which were committed by Muslims (How are you going to solve THAT, Mr. Trump?). 

To blame one religion or another is just bigotry.  Every major religion, even the commonly misinterpreted Quran, preaches FIRST & FOREMOST peace and harmony, and only in short passages (that must be filtered by the realities of the time they were created -- the entire global human population in the year 0 AD was about that of modern day Japan) do they lay out prescriptions (probably written by nut-jobs back then) for self-defense and conscription through coercion: the threat of death. 

'Terror-perpetrators' are not 'motivated' by religion or politics.  These nut-jobs are not 'religious people.'  They are not even 'terrorists' (in the sense that they are perpetuating some kind of legitimate, coherent, rational objective). They are nut-jobs looking to live out their fantasies of taking underage women as sex slaves (even if it will be in 'heaven') and murdering/beheading fellow humans, preferably in large numbers. Their 'motivation' is to listen to the voices in their heads and do things that none of the vast majority of normal fellow humans want to do. 

When we foolishly (but understandably, given our social nature to nod along with the majority) legitimize these pathetic nut-jobs with labels like 'terrorist' or 'radical' we undermine the effort we must all make, as the sane majority, to understand WHAT they are in order to begin to identify WHO they are.  Only once we begin to drop political correctness (my only point that I have any support for Donald Trump on) in order to say:
"Sorry.  We've figured out that you are a nut-job and at risk for escalating to the point of killing your fellow humans, so we are NOT going to treat you with all the respect and freedoms the rest of us enjoy.  You are 'special' and we're going to have to treat you as such BEFORE you find some bullshit on the Internet to set you off." 
Yes, these nut-jobs are somebody's kids.  Yes, most wouldn't escalate to extreme levels of 'acting out' if they had no access to today's Internet (nor did the low-empathy bullies who traumatize them in their most vulnerable years).  Yes, our developed world glasses tend to be rose coloured and we believe it is only fair to 'live and let live' -- BUT THE LATTER IS THE POINT!  These nut-jobs among us are screwed up enough that they want to act out and kill the rest of us and we are now facing a FRIGHTENED (not brave) new world where this radical experiment we unleashed on the world to distribute cheap, unfettered and unfiltered access to the Internet through smart phones and WiFi  is helping to inspire mass killers to take action.  A radical solution is now required, whether we like it or not.


Kevin J. Lenard is a global thought leader in the hotbed of Marketing Disruption. His insights into how both Fortune 1000 and SMB firms can pull off the ‘veil of false prophesying’ to expose the diversion called “Social Marketing” have been leveraged by the most adept and visionary marketers in the world since he began lecturing and publishing on the subject in 2007.  

Kevin works tirelessly as a Futurist Consultant and Speaker to help CMOs battle the maestros of bovine excreta who have been shockingly successful in misdirecting billions of marketing dollars in the past few years.  These bewitching ‘Snake Oil Carny Barkers’ have built a vast empire by manipulating the natural limitations of our ability to embrace disruption during the withering red haze of technological advances we’re currently working through.  Kevin uses his sagacity, branding expertise and change management skills to guide the development of core strategies to wean marketers off the snake oil and redirect their efforts towards truly effective ROI.

Kevin earned his Masters in Human Insight Development at the world-renown and exacting School OHK and had his Ph.D. in Disruption Solutions conferred upon him by his fellow professorial visionary, Malcolm Gladwell, under the aegis of his 2011 disquisition “Outliers,” in which he detailed the rigorous accreditation system of the School OHK.  The first chapter of Kevin’s 2006 Masters Thesis on the subject of “The Evolution of Human Predilections,” was first published online in 2009, as was the initial installment of his Doctoral Dissertation on “How Ineffective New Media Hijacked Your Marketing Budget. He has since regularly released dozens of new chapters on related topics and now has amassed over 300,000 words in his online publications.

One of Kevin’s most valued character traits is his altruism.  He has demonstrated his propensity for giving both by offering up free access to his breakthrough insights into where today’s marketing budgets SHOULD be invested by publishing them online, as well as giving countless marketing strategies, branding concepts and new product ideas to his clients and audiences over the years.  Companies like Procter & Gamble, Labatt and MolsonCoors Breweries, Consumer Impact Marketing and the owners of Carlos’ n Charlie’s and Senor Frogs resto-bar chains in Mexico, among many others, have used Kevin’s sagacious skill of seeing connections between things that others rarely do to generate billions of dollars in new revenue.

Get started down a profitable new direction today by booking a custom tailored, no-fee seminar on how your team should be tackling Marketing Disruption.  Call (647) 500-5705 now, or email:  If you like what you hear, perhaps you’ll consider a free consulting intake session with Kevin to find out what insights he might have into the challenges your firm or brand is facing during these hugely disruptive times. 


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